Search engine optimisation

The vast majority of internet users will find your website by performing searches through popular search engines such as google and yahoo. For this reason, your ranking on these search engines can have a big impact on the number of people who visit your site. Search engine optimisation is the process of optimising a website to make it easier for search engines to understand and for people to find. While all our sites are submitted to search engines and written in a search engine friendly manner, we offer a premium service that is designed to target your audience and boost your ranking in the popular search engine.

Content design & search engine optimisation

We do this in two main phases. The first phase consists the initial design and content production for your site. In the design phase, We create each page of your website so that that search engines are able to tell exactly what it is about through the use of well formed, semantic HTML. We will also identify the most likely search criterea that people will use to find your site, and will use this information to make your site content as appealing as possible to search engines. For example, for a web design company such as ours, we might identify a phrase such as "web design manchester" as being a likely combination of keywords.

Once this initial phase is done, we then monitor your website using a number of tools at our disposal. We are able to find out and monitor exactly how people have come to your website, and what keywords they have typed into the search engines in order to find you. This is an ongoing process, and allows us to evaluate the effectiveness of our strategy, and enables us to constantly improve your ranking.

Search engine optimisation and content production go hand in hand. We take great strides to make sure your keywords appear in an appropriate context on your site in order to create a synergy between your sites content and its ranking in search engines.